March 2011
4 posts
4 tags
Soundtracking and the Future of Music Distribution
I got back from SXSW last week and started thinking back on the experience, and, being the nerd that I am, what apps I used. I hardly touched Twitter (not focused enough on people near me), I didn’t use Facebook (I hardly ever do), I didn’t open Yobongo (had enough people I already know to talk to). I had one Beluga pod going (never wound up seeing anyone in it), and one GroupMe group...
The Bandcamp Discovery Phenomenon
A discovery phenomenon has been creeping up amongst music bloggers lately: they’re digging through Bandcamp pages by clicking tags and exploring other artists with those tags. It’s a little bit like the MySpace phenomenon of a few years ago, where bloggers would discover new music by clicking through other bands’ Top 8 friends, but even less efficient (the Top 8 is almost an...
How To: Execute a Buy One Give One Campaign
In my last post, I talked about the Buy One Give One campaign I ran with All Smiles. Several folks have asked me to open source my code, and I’m more than happy to oblige. Here’s what you need to do:
1. Set up your offer page with Topspin purchase buttons
Pretty straightforward, and starting next week everyone will be able to use Topspin.
2. Add a Topspin API call to listen for the...
Buy One Give One
A few months ago, George Howard blogged about a great idea for artists trying to get their word out: offer your fans the option to send a free copy of the record to a friend when they buy a copy for themselves. It’s a great way to offer your fans additional social capital (by sending a copy of a great record to a friend) while helping the artist get introduced to new people.
I took this...
