August 2010
7 posts
1 tag
Finding 5,000 Fans Under Your Nose: A Case for...
One of the biggest challenges a music marketer faces is selecting a channel (or multiple channels) to focus their efforts on. More than anything, this means researching and understanding the ways existing and potential fans discover and consume music.
In the case of a young, hip band like A B & The Sea, it was clearly the social channels — with a product that is almost universally...
Tastemakers In A Trust Economy
One of the biggest reasons people worry about the future of the music business is because they don’t understand the new value chains, often rightfully so as there’s a lot yet to define. One part of the chain that is starting to be defined but isn’t widely understood is the role of the tastemaker. I’ve talked about the tastemakers before, but as the trust economy grows, so...
Welcome
Welcome to the new home of my rants! I stopped blogging actively a while back and realized that a big reason was having to deal with Blogger — the most painful blogging platform on earth. In a moment of frustration, I tried to switch over to WordPress, but had issues importing past posts and embedding OpenTape widgets. After giving up there, I started a Tumblr, but that wound up being a far...
Band PR 101: How to get covered by music blogs
This post is a re-post from August 16th, 2010. These first few posts are just to populate the new blog with some relevant past content.
I’m in a bit of a unique position as both a marketer and music blogger, but I hope (and expect) more marketers will follow my lead — blogging about your favorite music is a great way to build brand identity, introduce yourself and your brand to your...
Zero to 1,000 Fans in Under Two Months
This post is a re-post from April 22nd, 2010. These first few posts are just to populate the new blog with some relevant past content.
My not-so-secret passion has always been helping emerging artists grow their fan bases and make a living making music. A few months ago, I was presented with a fantastic opportunity to do just that. My friend Steve invited me to his office at Different Fur...
The Music Data Problem
This post is a re-post from October 21st, 2009. These first few posts are just to populate the new blog with some relevant past content.
John Loken’s blog post a couple weeks back got me thinking about a post I’ve been meaning to do for months, but have been too swamped to actually spit out. The post, titled “More Metrics Please,” is, as the title suggests, a plea for metrics on par with the TV...
Free Is Not Enough
This post is a re-post from July 9, 2009. These first few posts are just to populate the new blog with some relevant past content.
There’s been a great deal of debate lately around the Freemium business model that Fred Wilson helped describe (and a commenter helped name). Many take it as an inevitability, others as a bogus anddestructive force. I’m a believer, personally, but I also...
